In the summer of 2010, I was a recent college graduate working a 9-5 job and despised the changes I had made since my college days to conform to a corporate work place. While sitting in my cubicle one day I said to myself, "I'm too BRO to be working here." At that point, I knew I had to live life on my own terms, and do my best to encourage others to do the same. Being a BRO is a conscious choice, and everyday I wake up, I choose to be a BRO. I believe I need to make sure others are doing the same. What started as a simple wrist band I sold to friends and fellow laxers in the area quickly began to grow into something much more significant. With the help of a few other solid BROS, we began printing our own shirts to promote our lifestyle. With each shirt we sold (most of which have been out of the trunks of our cars), we received great feedback from BROS. Soon it became clear that we needed to create a website which would help spread the word about our message. Our philosophy is not a new one. There are thousands of BROs all over the country who feel the same way we do. Life is short, so you might as well do something epic with it and choose BRO!
Founder and CE-BRO of choose BRO